Over the years, social networks have become one of the main ways of communication for many smart device owners around the world.
What is Instagram Reels?
How do you grow your Instagram account with Reels?
- Generates content constantly Interact with your followers
- Create quality video content
- Create reels that are tracked multiple times
- Use relevant # hashtags
- Post Reels at the right time
- Use popular songs or background sounds
- Get creative with Instagram
- Reels Use text or subtitles over video
- Follow the trends and look for various collaborations
One of them is Instagram, the platform developed by the parent company Facebook, which works on the same principle as any other social media network.
This allows users to post photos and videos or send text messages to friends. It is currently one of the most used and popular networks, with a global coverage of approximately 1.28 billion users each month.
Out of a desire to compete with other platforms, especially TikTok, Instagram offers its users the opportunity to record short videos and edit them with a variety of creative tools and audio or visual effects.
Although it is no longer new, it is already two years old, the Instagram Reels video functionality is still being promoted.
If you are a content creator or a brand you can take advantage of this to increase your personal "Insta" account. I will tell you how to do this in the following.
What is Instagram Reels?
Instagram Reels is a relatively new feature introduced for Instagram users, which was launched in the summer of 2020.
With the help of Reels, the American platform hopes to attract more and more content creators to the new feature, which is directly competitive with TikTok.
Reels allows users to record short videos on their personal accounts or on certain pages, which can take up to 15 seconds. In addition, they can add music, but also a series of filters and effects over the videos they create.
If you want to grow your Instagram page or profile in an organic and fast way, you will have to use all the functions that this platform offers you.
Posting photos is one, but you can make Instagram Stories, you can have long-lasting video content on IGTV or you can make short videos with the new Instagram Reels feature. Next we will tell you how you can grow your Instagram account using this feature.
It is very important to know that the first Instagram Reel you will post will have considerable exposure. This is also due to the platform's desire to promote this type of content, but also to convince you to continue creating and posting content.
That's why if you haven't done any Instagram Reels so far, make sure the first video is representative of your account and your followers.
How do you grow your Instagram account with Reels?
In the following we will show you how to work smart to increase your number of followers on Instagram and, of course, to reach as many potential customers as possible. Here are some recommendations:
Generates content constantly
No matter what social network it is, its algorithm will reward creators who will post content constantly. The purpose of these platforms is to hold the attention of users and keep them in the application for as long as possible. Thus, if you help them do this by frequently posting new content, they will push what you create to more and more followers.
Interact with your followers
We all know that people are eager to express their opinion, which is why it is recommended to encourage interaction. For this you can tell your followers to "double tap" if they agree with what you say or mention their preferences in the comments.
Create quality video content
Because a Reels takes up to 15 seconds, try to create a quality movie. Although it has been found that people like to watch short video content rather than read various posts, the film must be enjoyable enough to have an impact on the mind of the viewer.
Create reels that are tracked multiple times
Instagram keeps track of how many times your followers watch a video. The higher this number, the more the algorithm will understand that it is quality content. It presents useful, interesting content that amuses or contains a surprise factor. Another trick is to edit the video so that there is a smooth transition between the end and the beginning, i.e. to be able to watch in "loop" (nn - loop).
Use relevant # hashtags
Use relevant and effective hashtags for your Reels, but also for your followers. You can use up to 30 hashtags for a movie, so you have to take every opportunity for the movie to reach as many people as possible. Find out what hashtags you could use. For inspiration, you can check out what other popular creators are using in your content niche.
Post Reels at the right time In addition to adding appropriate hashtags, using quality content and using all the features of Instagram, you should also consider the calendar of posts. What time is it appropriate to post? If you visit the Insights option you can get a detailed analysis of the history of posts and the involvement of other profiles. In general, the best time to post on Instagram is at noon, between 11.00 and 13.00, and in the evening, between 19.00 and 21.00.
Use popular songs or background sounds
Instagram isn't as optimized for music as TikTok is, but content creators have noticed that popular background sounds help. Thus, Reels that use "trending sounds" are much more likely to reach the Explore area.
Get creative with Instagram
Reels More and more brands are integrating this tool into their social media strategy, which is growing in popularity. Major brands are very successful because they even create new challenges and trends in Reels. However, before creating a Reels, we recommend that you think about who your audience is and whether this format will be relevant to them. If you know that Instagram Reels does not adhere to your strategy, you can always opt for the video content, which will appear in the feed of your followers and will keep them longer on the post.
Use text or subtitles over video
Not everyone can listen to a video with sound. Therefore, to make sure that you catch the attention of your followers, you will need to add text or subtitles over the video. And that, especially if you've created a Reels in which you talk throughout the video. In addition, add a description that is relevant to that video, possibly one that complements the information in the video.
Follow the trends and look for various collaborations
Stay up to date with the trends that appear on Instagram Reels and that are popular among users. But be careful to adapt them for your niche of video content. We encourage you to interact with other content creators similar to you and participate in various challenges that they promote. Moreover, see if you can collaborate and if you can make Reels together with these collaborators. If you have similar niches, you and your collaborators will increase the number of followers.